_FINANCE PARTNER · FRACTIONAL CFO
Every business
reaches a crossroad.
We make sure the numbers get you through it.
Krossroad is the finance partner who brings clarity and confidence to your business from setting the business up right, to steering it through growth, funding, and every decision that follows.
15+
years experience across accounting and finance leadership roles
6+
countries regional experience in luxury, FMCG, QSR businesses
3+
memberships in key accredited organizations
CPA, CIMA, AFP
_WHY IT MATTERS
Why businesses lose their way without a finance partner
Founders are experts in their product, brand, and marketing, not their financial infrastructure. This leads to problems down the road :
01
Your can't see where the money is really going
Without proper accounts and reporting, decisions get made on bank balance instead of real performance. There is a story of a company making $2M EBITDA, but only increasing their bank balance by $90K. What's the reason for that?
02
Growth decisions get made on gut feeling
Hiring, pricing, new markets, new products are all financial and data backed decisions. Without the right data points and science behind it, you want to have a all round perspective on every critical decision.
03
Compliance and control happens after the fact
Company structure, banking, payroll and accounting processes are far cheaper to set up right the first time than to implement after big problems. A proper control also saves more money over the long term.
04
Big moments missed and unexpected crisis
Without clean books and reliable financial story, raising capital, bringing on investors becomes more difficult. Not reconciling numbers routine leads to missing money in the system and worst ... bad actors within the system.
_ WHAT WE DO
Three ways we plug into your business
We act as your internal finance partner, not a once a year accountant. Bring us in for one route, or all three as you grow.
Route A
Business setup
Report & Control
Setting things up
-
Business Registration
-
Banking setup and control
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Accounting systems setup
-
Chart of Accounts design
Transactions
-
Accounting workflow setup
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Financial transactions powered by AI
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Payment processing with control points
-
Payroll calculation and support (HK only)
Report & Control
-
Monthly financial report
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Monthly meeting to review actuals
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Reconciliations and controls
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Annual Audit & statutory reporting
Route B
Financial Planning
& Analysis
Monthly Financial Reviews
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Monthly comments
-
Budget variance
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KPI tracking
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Unit economics review
Budgeting
-
Budget modelling
-
Budget cycle management
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Capital allocation assessment
Strategic Planning
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Long-term business planning
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Accountability implementation
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Business model validation
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Capital investment planning
Route C
Strategic Finance
Business Partner
Business Decisions support
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Pricing decisions
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Product decisions
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Capital allocation decisions
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Other operational decisions support
Management
-
Management meetings
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Investor relations
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Internal Stakeholder relations
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Drive business results
Systems implementation
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EPM design
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RPM implementation support
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Business Intelligence
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Data Analytics
_WHO WE SERVE
Wherever you are on the route, there's a place to start
Most clients arrive at one of these four points. Wherever you're starting from, we meet you there.
↳
Founders setting up
Starting from zero with a dream or idea — we can help you set up business registration, banking, and your first accounting system, built so it scales with you rbusiness in the future.
​​​​​​Destination: a foundation that last and allows for scale.
↳
Businesses that need a finance controller
You've outgrown spreadsheets and a part-time bookkeeper. We step in to run the numbers, set financial goals, build controls and ensure your business has the right tools as you move to the next stage.
​​​​
​​
​​​​​​Destination: Visibility to manage business direction with precision.
↳
Businesses at a
strategic crossroad
Raising a round, bringing on investors, or preparing to sell. We can help you create the financial model, the pitch deck, assist in the negotiation and help put you in the a better spot.​​​
​​Destination: preparing for intake of investments or exit.
↳
Foreign companies
expanding into Asia
Replicating your business model across the region? We bring local finance expertise in Korea, Japan, China and an Asia network to help you land and scale.
​
​
​​Destination: expanding into APAC region with the admin & finance taken care of.
_ABOUT ME
This is Kevin, your finance partner.
Kevin is a finance executive with 12+ years of experience across accounting, FP&A, EPM implementation, financial control, analytics, and head-of-finance leadership roles.
​
He's worked across commercial banking, mining & manufacturing investments, luxury retailing, FMCG and QSR businesses; giving him a broad view of how finance supports growth, control, and strategic decision-making across very different operating environments. He has supported companies through different stages of growth, from newly starting companies to growing to supporting a successful exit to a private equity.
_ TESTIMONIALS
What it's like working with Krossroad
We focus on building long-term partnerships, we work with you to design what is needed to make the business successful.
“
Kevin helped set up our finance department from day one, ensuring that the accounting systems and ordering platforms were in sync, and creating automations to support our business as it scales. He now manages the full accounting, reporting, and planning cycle for our business.​​​​​
​​
John Chan
Founder, CMWPearls Ltd.
“
Kevin actively listened to what was being said and quickly grasped the main issues before coming up with pragmatic solutions. What I also liked about working with Kevin was his amiable personality which enabled him to communicate across the organization with ease.​
​​​​​
Ashley Micklewright
CEO, Bluebell Group
“
Kevin helped our company create a business rhythm by aligning sales, operations, production, and finance through weekly and monthly meetings. This helped keep the company on track with its goals.​
​​​​​​​​​​​
Anson Shum
Founder, Ookonn
“
Kevin set up Petit Bateau Hong Kong’s business for regional support. He helped set up accounting reports for local compliance and French HQ reporting. He performed analysis and provided professional advice on the distribution model and contract negotiations.​
​​​​​​​
Marc Ardisson
Managing Director, Petit Bateau
_ GET IN TOUCH
Ready to find your next route?
Tell us where your business is today, and where you're trying to get to. We'll tell you honestly whether a finance partner is what you need next.
CALL
+852 9863 4789
Based In
Hong Kong - Serving Asia